Search Engine Marketing.. It's a weapon!

This is something that's fairly interesting.. Probably one of the most interesting things I learned about in my 1st semester. With search engine optimisation, you can do so much to advertise your company! By editing your website, you can eventually make it up to the top of the list of results search engines throw out when someone searches for something relevant to your website. See, search engines pick up on how many hits your website has, how many people have links to your website and if the search terms are mentioned on your website a few times, it's more likely to make it to the top of the list! That's fairly handy! Yes, it takes a of of time..But there's no financial cost to it.. 

If you advertise on a search engine with a "paid for listing", you can choose what search terms your listing shows up for. You can choose which geographic location your listing shows up in, and you can choose what you want to pay for every "click" you get. Se every click costs a certain amount.. It's just a matter of finding out what the right price is to get you to the top of the paid for listings!