How could you go against advertising online? Sure it's win-win! In some cases, it won't cost you a penny. It may take time to set up a website and make it clear and helpful to the public, but if you know how to do it, it'll only cost you time! That's a lot cheaper than putting an advertisement into a newspaper, magazine, on the radio or on the telly..
Or... maybe... they're just too
lazy to leave the house....?
And anyway, when people are looking for something in particular, where do they go? Do they switch on the radio and listen intently for an ad that's relevant to their needs? Do they sit there, glued to the telly? NO! Most of the time, people are going to go straight to the internet! Isn't it worth going to the bother of advertising online.. Just for that? What harm can it do you? You can showcase your company 24/7, people can view what services you provide from the comfort of their own homes.
Another good point; with online advertising, you can make your own videos.. Or "virals" as they're better known as! This is making your own video for the internet, advertising what you want.. Just like you would on the television, only much cheaper!
The only thing is, you have to try your best to get it spread right across the net..
Here's a nice, short viral done by Nike in their campaign to fight aids in Africa.
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